When the rest of the world doesn't understand you, I do
An Account Manager and Strategist
An Idea Therapist that brings intricate information to life
Hi, I'm Carson Jordan
about Me
Both-Brained
I’m an account manager and strategist with a background in copywriting and clinical psychology. I specialize in intricate ideas that often require your “left brain” to understand and your “right brain” to communicate. I capture both sides by leveraging my experience in copywriting and psychology to cultivate complex ideas using familiar and meaningful language that doesn’t sacrifice accuracy for simplicity.
My Approach
Idea Therapy, start to finish
I utilize my experience in psychology by borrowing a four-staged approach from evidence-based therapy to better understand you, your idea, and your audience. This unique approach affords us the knowledge and perspective we need to undergo an informed strategy and execution with the creative team, which is often the difference between an idea flourishing or falling flat.
Orientation
The relationship phase. This is where I learn about you and your idea to cultivate a fresh creative space.
Identification
Setting goals. Here we establish achievable aims and expectations.
Exploration
The essence of what we do.
Collectively, we tease apart ways to bring your idea to life.
Resolution
The mountain’s summit. This phase ushers in our finalized strategy, execution, and debrief.
In Short
I make Intricate information feel familiar for the client, customer, and creative team.
Let Me Show You
Which of these statements is your audience going to remember?
"Results indicated that the late positive potential (LPP) was larger for pictures of oneself compared to pictures of strangers and objects and suggest that the LPP elicited by pictures of oneself may function as a neural marker of appearance concerns, which could be leveraged to study the development and maintenance of a range of psychiatric disorders characterized by increased appearance concerns."
and its brightness can teach us something
complex in the commonplace
Big Ideas Aren't Just for Neuroscience
Sometimes the most familiar fields need the biggest ideas to make an impact. For over seven years, I’ve helped companies express themselves in realms ranging from health and hospitality to research and retail.
health
hospitality
research
retail
Start the Conversation
Watch your Idea come to life.
We both know you have something special. Don’t let its complexity stop it from flourishing.