My Work
In my writing, I spend stories to cash in on one’s curiosity.
I leverage learning, imagination, and intimacy to foster the reader’s sense of ownership and belonging.
In short, I strive to make the reader feel at home to drive action.
All writing and photography are my own.
Beverage- Lucky Goat coffee Co.
Newsletter
We hope this reaches you well. It seems being merry and bright is quickly becoming commonplace. Sweaters are finding their way out of your closets and into our cafés, while the autumn leaves are browning and breaking beneath our warm wool socks. Make no mistake, this is the season where we watch our breath whisk away to the winter wind, where we huddle closely to those we love, and where we rise before the sun, only to watch it illuminate the floating dust near the corner window.
Good morning, December. We missed you so splendidly.
Beverage- Lucky Goat coffee Co.
May has always been a month to remember. Ever since we were little, it’s always had a way of lending itself to our memory. From its sun-shattered shades to endless summers, trading sandals for sea sand has always been commonplace (especially for us Floridians). It’s a time in between and a month for many things. For some of us, it’s the start of something new, while for others, it’s the hard-earned end to a chapter. This is what we want to talk about.
Beverage- Westmalle
Product
There’s a quiet confidence in every pour of Westmalle. No gimmicks. No rush. Just centuries of perfection captured in a chalice.
Crafted in sacred silence, poured with purpose. Westmalle’s deep malt richness and refined carbonation make each sip a small act of reverence.
Beverage - Intelligentsia kilogram
The journey from leaf to bowl is precise and deliberate. Kilogram Ceremonial Matcha captures the essence of that care — clean flavor, smooth texture, and a subtle energy that lingers without rush.
Each bowl of Kilogram Ceremonial Matcha is an invitation to slow down. The vivid green, the silky texture, and the delicate flavor create a space to focus, reflect, and recharge.
Beverage-Isaac Fernández Selección
Brilliantly dry, effortlessly elegant — Biutiful’s Brut Nature and Rosé are sparkling studies in contrast. One hums with cool mineral tension; the other dances with berry-bright charm. Together, they make every toast feel intentional.
Beverage- Sunergos Coffee
Product Campaign
Strawberry Moon
A seasonal blend made for long days and bright mornings.
Strawberry Moon is a vibrant, fruit-forward blend of Ethiopian and Colombian coffees, crafted to highlight notes of strawberry, citrus, and pear.
Balanced and expressive, this limited release is ideal for iced coffee, flash brew, or an easy-drinking pour-over.
60% Ethiopia Worka Chelchele (natural)
40% Colombia Santa Maria (washed)
Flavor Profile: Crisp, juicy, lightly sweet
Beverage- Sunergos Coffee
Ethiopian Worka Chelchele
A cup that speaks in fruit and florals.
This naturally processed Ethiopian coffee brings bright, layered notes of berry, vanilla, and stone fruit—a reflection of the high-elevation terroir of Chelchele.
Expect a clean, juicy cup with a subtle sweetness and lingering floral finish.
Carefully roasted in Louisville to let the origin shine.
Varietal: 74-110, 74-112 (heirloom)
Process: Natural
Profile: Fruity, berry-forward, with smooth vanilla undertones
Hospitality - Gralehaus
Advertising
Above the Hum
Upstairs, the city softens.
Just one floor up from clinking glasses and café chatter,
a room waits—
with quiet corners, worn pages, and a window full of light.
This is how slowing down begins.
gralehaus
Beverage- Lucky Goat coffee Co.
Blog format
Growing coffee is a complicated process. There’s no elementary measure when it comes to upholding the quality of the crop that would eventually kick-start your morning.
For example, coffee isn’t largely grown in America—nature simply disqualified us. We don’t have the soil, climate, or altitude (with a small exception). The seemingly opposite location, however, would be Ethiopia, which is one of the world’s top coffee-producing countries. As if it were designed for the sole task of growing coffee, Ethiopia beautifully encompasses nutrient-rich volcanic soil, a tropical climate, and altitudes nearly reaching 9,000 feet. You couldn’t ask for better conditions.
Beverage- Lucky Goat coffee Co.
When you grow out of your favorite pair of shoes, you’re left with two options. You can either keep wearing them and force your feet to stay the same size forever, or get a new pair. And if you have normal-sized feet, you most likely went with the second option. We did too.
Regrettably, that was a metaphor, and since no one received new shoes. However, we did purchase a new coffee roaster! Over the past few years, more and more people have been joining us for coffee, which means we’ve had to step up our game. To give you an idea, in our 2017 holiday season, we made about 2,800 bags of Snowflake Crunch (our most popular seasonal coffee flavor). This year, we’re projecting that number to be around 4,000 bags. If we made no changes in response to that type of demand, roasting more would require increased hours, additional hands, and result in an increasingly hot warehouse. Since that’s not ideal, we decided to get a new pair of shoes. Meet our latest hire, the Probat G60, and discussing it is our coffee roaster, Joe, a man named for the job.
Hospitality - gralehaus
Social Media
Our House, Your Home.
Enjoy house-smoked trout spread, farm-fresh eggs, and house-baked goth rye with locally sourced pickled veggies — all served fresh at the chef’s counter with a steaming cup of whatever you want.
Whether you’re waking up in one of our charming rooms upstairs, meeting a friend for brunch, or grabbing coffee to-go, Gralehaus is your home.
Research - Google LLC.
Technical Writing
Overall, the current study provides initial evidence regarding the utility and specificity of the LPP elicited by pictures of oneself as it relates to the transdiagnostic construct of appearance concerns. These data suggest that the LPP elicited by pictures of oneself could be utilized as a neurophysiological index of appearance concerns that could be relevant to studies on the development and maintenance of psychiatric disorders characterized by a preoccupation with appearance. LPP amplitude to pictures of oneself could be leveraged for clinically meaningful insight into
studies of risk, treatment development, and treatment outcome.
Health- NAMI
Advocacy Writing
Eating disorders are serious mental illnesses that affect approximately 9% of the United States population. On their own, eating disorders are highly complex. For instance, there are many different potential causes of eating disorders, including genetics and environmental factors. Additionally, there are many different ways eating disorders can present. One person with anorexia nervosa may struggle with binge eating and purging, while another may struggle with compulsive exercise. To make matters more complicated, eating disorders commonly co-occur with other mental illnesses. These include self-harm, suicide, depression, anxiety, post-traumatic stress disorder, and obsessive-compulsive disorder. By understanding how eating disorders co-occur with other mental illnesses, we can understand how complex these disorders can be.
Medicine - Florida State Univeristy
Web Copy
Our research focuses on the neuroscience of anxiety and depression. This work spans childhood to adulthood, with a particular focus on emotional changes that occur in adolescence.
We are predominantly interested in whether neuroscience measures and methods can be used to understand risk for these disorders. We are also examining whether neuroscientifically defined risk factors can be modified to reduce anxiety and depression. Related to this goal, we are designing and testing novel intervention and prevention approaches for anxiety and depression that are based in neuroscience.
complex in the commonplace
Big Ideas Aren't Just for Neuroscience
Sometimes the most familiar fields need the biggest ideas to make an impact. For over ten years, I’ve helped companies express themselves in realms ranging from health and hospitality to research and retail.
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hospitality
research
retail
Start the Conversation
Watch your Idea come to life.
We both know you have something special. Don’t let its complexity stop it from flourishing.